Fashion shoppers are looking for ideas that could make them look and feel better. Well, not just better but awesome. This requires that all photos and pictures are flattering, clear, and informative. Especially when selling fashion online, there should be multiple photos of each item from all angles (back and front). Moreover, a zoom feature should also be involved on the page for clear viewing. It is a good idea to have just one picture on the main catalog of the online store, but once a product is selected, the prospective customer must be able to view some more pictures.

How is Fashion Ecommerce Different from Any Other Online Commerce?

Fashion shoppers expect to be seduced by the beauty of your website and collections. This is why retailers stir emotions with stunning high-quality and high-resolution visuals. Design, usability, content, and customization all require significant attention for your store to deliver a rich, immersive and intuitive online experience. Besides that, other challenges in the fashion industry like inventory and complexity of the product catalog should be resolved to achieve success.

Ebay and Amazon, the grandfathers of ecommerce, paved the way to a newer and more convenient way of shopping. They are actually not that old to be called grandfathers, but the higher level of respect is implied there. Of course online buying and selling were already a thing before, but because of these companies, e-commerce website became an easier and more preferred platform to a lot of consumers.

How do online stores minimize returns?

Online fashion and apparel retailers often see return rates of 20% to 40%, with the poor fit as the number one reason. Free returns are great for customers, but, unfortunately, increase costs and management complexity. Availability of extensive customer reviews and innovative product visualization tools like virtual fitting rooms and fit guides with recommendations based on body weight and body shape can reduce returns by up to 50%.

How Can Brands Convince Shoppers to Buy?

As the competition increases and quality becomes ubiquitous, customers’ expectations rise. Shoppers expect to be mesmerized – but once they are, checkout must be fast and easy. A fashion store’s must-have features, therefore, are:

• Well-defined and comprehensive product categories that allow visual product search
• Intricate product details on fabrics, treatments, fits and accessories
• Many fast-changing SKUs with high-resolution product images
• Store experience customization (viewing history, etc.)
• Unique and frequently changing marketing messages
• Similar product suggestions
• Secure payment assurance
• Uncluttered checkout

We know the tools and techniques that Fashion Store owners use to increase sales:

• Shopper Analytics and Segmentation
• E-mail marketing
• Customer Loyalty Programs
• Lookbooks and Shop-the-Look
• Intelligent promotional banners within product and category pages
• ERP integration
• Sell on Amazon Marketplace, eBay, Google Market, Yahoo Shops, Facebook…